The LEGO brick has become a worldwide experience that is as much a part of the cultural fabric as Billund, the little town in Denmark where it all began. Nevertheless the company’s evolution into an industry giant was not without it is share of setbacks and issues. One of those came in 1942 if a warehouse open fire consumed most of00 the model manufacturer’s click for more wooden share, leading Ole Kirk Christiansen to make an essential decision.

This individual decided to switch the company far from wooden toys and toy automobiles, which had been their bread and butter, and move into cheap toys. It could be a major change for the family-owned company, and the one that was not primarily well received.

A reporter noted that “plastics will never replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new patterns that utilized plastic. The first sensitive step was the introduction of the Auto Binding Bricks that held together to stop block podiums from toppling on kids.

The new Lego bricks would not become the famous toy that we all know today right up until 1949. Till then, the interlocking bricks were more of a construction plaything than a proper building gadget. It was likewise not until 1958 the fact that the satisfying clicking coupling program became a standard feature.

Throughout the 1972s, the company ongoing to expand in production and market reach. The company added Legoland theme parks to the mix and released more advanced pieces that were geared toward older prospects, including the Technic line of small parts such as axle assemblies, gears, levers, and common joints.